The Brooklyn Country Cantina unites bands and brands from city and country.
The event draws 3000+ in attendance and offers brand visibility to 20,000+ in festival foot traffic.
DATE: Saturday, March 16th, 2019 | 11am-2am
LOCATION: Licha’s Cantina | 1306 E. 6th Street | Austin, Texas
WEBSITE: http://BrooklynCountryCantina.com
CONTACT: Bryan Jennings | thedefibulators@gmail.com
PHOTOS: Event Album on Flickr || Photo Journal via The Bluegrass Situation
Located in the heart of SXSW activity on Austin’s east side
DESCRIPTION
The Brooklyn Country Cantina (BCC) is a grassroots showcase for independent and innovative roots-based bands and brands from around the country. Returning to Austin for a tenth consecutive year, The BCC continues its run as a favorite annual day-party at South by Southwest (SXSW), one of the nation’s largest music festivals. Now in its 30th year, SXSW maintains a strong reputation as the place to see new artists that will shape the future of the music industry. Each spring, well over 100,000 people descend on Austin for the goliath music, film, and media fest. The Brooklyn Country Cantina provides an oasis amid the mayhem of the fest, featuring around thirty bluegrass, roots, rock, country, and Americana artists performing across 2 stages from noon to 2am, creating a one-stop-shop for progressive country music fans at a festive, house-party style event.
Located in the heart of Austin’s east side, the BCC is held at Licha’s, a celebrated urban cantina, known for its high-end interior Mexican cuisine, handmade masa, and expansive agave spirit selection. The cantina has become a lively hotspot for locals since opening in 2012. The rustic, casual venue features a large patio, courtyard bar, and restaurant with interior bar inside a converted house, originally built in the 1920s. The location is at the center of festival activity. The east side, (and particularly E 6th St.) is one of the city’s fastest growing and most vibrant neighborhoods in Austin.
The Brooklyn Cantina is a free event, open to the public, and does not require a SXSW wristband to enter.
RSVPs are encouraged to grant priority admittance when the venue is at capacity.
ARTISTS
Between 2 outdoor stages, there are up to 25 potential performance slots. Set times range from 35-45 minutes. Longer sets may be allotted if required. Live sound & engineer is provided for both stages. The E. 6th Street Stage is open to festival foot traffic as well as BCC attendees. This stage lends itself to singer/songwriters, duos, small combos, and bluegrass bands. The Courtyard Stage can only be accessed by BCC attendees passing through the interior bar or through the rear VIP entrance, lending itself to a more exclusive but lively atmosphere. The courtyard provides the largest capacity area of the venue, as well as an additional outdoor bar. It is generally better suited for larger bands and headlining artists.
Past lineups included: Lake Street Dive, Langhorne Slim, Margaret Glaspy, David Wax Museum, Billy Strings, Chuck Prophet, The Secret Sisters, Aoife O’Donovan, Robbie Fulks, Sam Outlaw,The Quebe Sisters,The Defibulators, Caroline Rose, Ruby Boots, Cory Brannan, Lilly Hiatt, All Our Exes Live In Texas,The Cactus Blossoms, Banditos, Andrew Combs, Sarah Shook & The Disarmers, Lauren Ruth Ward, Dead Horses,The Deslondes, JD Wilkes & The Dirt Daubers, Michaela Anne, Possessed by Paul James, Cat Clyde, Luke Winslow-King, Daniel Romano, JP Harris, The Mastersons, Hacienda, The Whiskey Shivers, Tall Tall Trees, Humming House, The Giving Tree Band, Kacy & Clayton, The Kernal, The Whiskey Gentry, Gangstagrass, Jessie Harris, Anthony D’Amato, Bonnie Whitmore, Leo Rondeau, Christopher Paul Stelling, among many others.
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SPONSORSHIP
The event location guarantees extremely heavy foot traffic on the final official day of SXSW, offering prime brand visibility to festival goers navigating East 6th St in numbers exceeding 20,000. The estimate of attendance inside the event with access to the bar and courtyard stage is between 2000-4000 throughout the day. RSVPs for the 2018 BCC exceeded 4000. The event website receives nearly 20,000 unique page views every march March during SXSW. We are seeking to partner with like-minded enterprises who want access to thousands of discerning Americana music fans, industry members, and exposure to tens of thousands in festival foot-traffic. We are seeking all levels of support, including stage sponsors, on-site product promotion, RSVP presentation, artist presentation, and a banner headliner for the event.
TITLE SPONSORSHIP
$10,000 – Event Title Presentation
- Exclusive naming rights to the event i.e.
“The Brooklyn Country Cantina presented by {SPONSOR}” or
“{SPONSOR} presents The Brooklyn Country Cantina” - Brand banner or custom signage displayed on E. 6th St side of the venue
- Exclusive presentation of the Courtyard Stage or E. 6th Street Stage
- Featured branding on event website and all promotion
- Right to distribute or promote your product on site
- Development of additional customized promotions
STAGE PRESENTATION
East 6th Street Stage (open to public and visible to SXSW foot traffic)
$4000 – Exclusive 6th Street Stage Presentation
- Exclusive stage naming rights
- Brand banner or custom signage used as stage backdrop
- Branding on event website and in all printed & online promotions
- Right to distribute or promote your product on premises
$2500 – Non-Exclusive 6th Street Stage Sponsor
- Brand banner or custom signage displayed on E. 6th St side of the event grounds
- Branding on event website and in all printed & online promotions
- Right to distribute or promote your product on premises
Courtyard Stage (accessible to event attendees only)
$5000 – Exclusive Courtyard Stage presentation
- Exclusive naming rights
- Brand banner or custom signage used as stage backdrop
- Branding on event website and in all printed & online promotions
- Right to distribute or promote your product on premises
$2000 – Non-Exclusive Courtyard Stage Sponsor
- Brand banner or signage displayed in The Courtyard of the event site
- Branding on event website in all printed & online promotions
- Right to distribute or promote your product on premises
$1000 – Participating Sponsor
- Brand banner or custom signage displayed in the courtyard and on event flyer and website
ADDITIONAL SPONSORSHIP OPTIONS
$2500 – RSVP Hosting
- Title presentation of the event RSVP on event website, online promotions, and on additional Austin based social/entertainment websites.
- Access to 4k+ RSVPs and email addresses which can be added to your company mailing list. (A product giveaway is suggested in conjunction with RSVP)
$1000-2000* – Headline Artist presentation
- Selection/approval and presentation of featured artist,
i.e. “John E. Cache presented by SPONSOR” (*Fee varies according to artist rate and availability)
(Fundraising proceeds raised in excess of total production costs will be donated to Austin-based music charities)
